Posts Tagged ‘Messaging’

EP: 67 Redefining Branding with Des Dobreva

To me, “branding” is two things: identity and perception. It’s about who you are or who your business is…. think of your business as a living entity… and how your audience perceives it. These two things have to match. – Des Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx…

Figure Out What Your Customers Really Want with Dov Gordon

“Your ideal client comes across your message however you’re getting them there… they all ask the same questions…the first question they will ask themselves is should I pay attention to this and is this interesting?  Your marketing has to make them say ‘Yes, this is exactly what I want!’” – Dov We have a great…