“We want to provide the knowledge that you are at the right place, at the right time, with the right playbook.” – Jonathan Cronstedt
Anyone in the digital marketing sphere knows how much sway trends have over online businesses and the way they are run. One minute, YouTube ads are in, the next it’s Snapchat, and so on. Information overload reigns supreme and people get frightened and burn out immediately.
Jonathan Cronstedt and Kajabi want to help eliminate that. Jonathan serves as the President of Kajabi, although he worked his way from the mortgage business, to a mentorship with Joe Polish, to his current position.
Kajabi itself is a course platform built around helping clients live life on their terms. They provide a transformational experience that uses psychological motivators to mimic the joy and surprise of opening a physical gift. This reduces burnout by allowing people who have a message and some expertise (but who may not be fantastic at technology) to guide others on a journey that ultimately transforms lives.
“You may be purposefully using technology as a barrier because you’re afraid of getting your message out there. There are the people who are playing business with the newest technology available, but they’re not actually doing the things that drive the business forward.” – Jonathan Cronstedt
On the subject of trends, Jonathan is a firm believer in finding one thing that works and sticking with it, rather than picking a number of “shiny objects” that pull your focus every which way. He hopes to reinstate real community engagement online through Kajabi and expose the dangers of hiding behind technology to “feel” productive.
“The unique thing about success is that it’s the only thing in life, when you choose to buy it, you won’t know how much it costs until after you’ve paid it. You can only decide that you’re going to purchase it, but you don’t know the price until after it’s been paid.” – Jonathan Cronstedt
From bankruptcy to a 5-minute phone call with Joe Polish which resulted in a life-changing, door-opening 3 months of work, Jonathan says that the key to connecting with people – whether high-impact or no – is to recognize that nobody owes you a thing (always bring something to the table), and to consider first what you can do for other people, not what they can do for you.
Simply show up every day and put in the work, and no circumstance life throws at you will be able to hold you back.
Some Topics we talk about in this episode:
- Jonathan Cronstedt and Kajabi – 1:15
- The “Knowledge Age” – 3:00
- Information Overload – 6:45
- The Kajabi Story and Experience- 8:00
- The Next Big Shift – 13:15
- The Island Example – 17:10
- Hiding Behind Technology – 20:00
- Jonathan’s Journey – 21:00
- Recap – 31:45
- Wrap-up and Takeaways – 33:00
How to get involved
- Follow Jonathan on Facebook, Twitter, LinkedIn (https://www.linkedin.com/in/cronstedt/) and Instagram
- Check out Kajabi online
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About our Guest:
Jonathan Cronstedt, or JCron to those close to him, is a dangerously dedicated executive strategist. When he’s not driving outcomes for industry-leading brands or launching products online, he’s blessed enough to be married to Nicole, enjoys a freezer full of fabulous vodka and a puppy named Stella.
A leader at the executive level in mortgage, finance, digital marketing, EdTech and direct sales, Jonathan’s skill set is diverse. He is results-oriented and capable of delivering them both quickly and sustainably. Well versed in all categories of demand generation, sales and marketing methodology, communication, public speaking, strategy and executive leadership, he is comfortable in any business setting and welcomes networking with an attitude of abundance and a desire to deliver value to others…as well as being an avid YPO’er.
Cronstedt has experience leading direct marketing and technology based companies, and currently as the President of Kajabi.com, he’s doing just that.
Kajabi is a SaaS company dedicated to empowering digital entrepreneurship globally by removing the technology challenges for those desiring to sell and share their knowledge and passions online. In the 7 year history the company has had back to back showings on the Inc. 5000 and has helped it’s users sell over $400 million dollars of their products via the platform.
Previously the GM of SUCCESS Academy, a EdTech and publishing company, Cronstedt enjoys the ability to travel for work and impact Entrepreneurs, Executives and Self-Development seekers around the globe.
Cronstedt previously served as the CEO of Digital Marketer and CEO of direct sales dynamo Empower Network. He also spent time driving results for Chet Holmes and Tony Robbins Groups. He is also the chairman of Prodigy Consulting Group. Jonathan holds a Bachelor of Arts in business administration from Concordia University-Irvine.
While living in a tech-obsessed world, with Uber at the tips of his fingers, Jonathan also relies on low-tech tools like his Moleskine notebook, pen and a cup of Starbucks.
“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.” LP