Ron Reich’s Journey From Corporate Lawyer, To Dating, Martial Arts, And 7-Figure Launch Consultant | #030

EU 31 | Seven-Figure Launch Consultant

EU 31 | Seven-Figure Launch Consultant

 

Real-time marketing is important. That’s why business and training consultant Ron Reich says launches and promotions should be a part of everyone’s business. Ron is a former lawyer turned entrepreneur whose mission is to help people master the game of life and accomplish their most deeply important goals. He believes that an amazing happy life begins with mastering the foundational habits of exercise, sleep, proper diet, and meditation. Ron explains how he was able to spot and seize new opportunities throughout his career as an entrepreneur and became a seven-figure launch consultant.

Listen to the podcast here:

Ron Reich’s Journey From Corporate Lawyer, To Dating, Martial Arts, And 7-Figure Launch Consultant

This is my interview with the fascinating, the extremely intelligent, Ron Reich. Ron has an incredible backstory, an incredible journey from corporate lawyer to dating advice to martial arts and ultimately, a consultant to six and seven-figure digital marketing launches. I wanted him to explain his story, his journey. I wanted him to explain how he was able to spot and seize new opportunities throughout his career as an entrepreneur.

We have a special guest. He’s been doing amazing things in the online entrepreneurship space and the internet marketing space, the digital marketing space. I’m excited to have him share his story and his knowledge with you, specifically his journey and how he’s been able to spot and create opportunities throughout his entrepreneurial career. Our special guest is Ron Reich. Ron, welcome to the show.

Thanks so much for having me.

What I’d like to have you do is give us an introduction of who you are. Tell us who the man is, the myth, the legend and what your superpower in the digital marketing space is?

These days, I primarily work as a business growth and launch strategist for experts, authors, coaches and those kinds of people. I worked behind-the-scenes on many of the big seven-figure and multi-seven-figure launches. I started putting myself out there a little more front facing. I started doing workshops and creating more content to help a handful of people grow and scale their business to open that up a little bit more to help even more people primarily through launches and other marketing strategies. The people I work with are in that six-figure range going to seven figures. My thing is helping them scale through marketing.

Your specialty is doing launches. They are a big deal. They can be hugely impactful to somebody’s business but they’re a lot of work. Why would somebody consider doing a launch? What is it about a launch that you find is the single most valuable element?

A launch is a name that’s been used in the “internet marketing world” for a long time. The way I think of a launch is a marketing event. It is an event that’s happening in real-time. It has a beginning, middle and end. One of the reasons why people should be doing promotions, aka marketing events, is because that’s how smart business is done. That’s always how smart business has been done. If you look at the most successful companies in history, Apple for example, they’re famous for their launches. If you look at the movie industry when a new movie comes out, like Avengers: Infinity War, if you look at the structure of that, it pretty much was similar to the structure of what we would do in the marketing world as a launch. If you look at Netflix, for example, they’re always releasing, aka launching a new series every day, every week. That’s one reason why launches are important. These days, everybody’s attention is scattered. The only way to get someone’s attention and stand out is to be super-duper relevant in real-time. That’s why I believe real-time marketing is important. That’s why launches and why promotions should be a part of everyone’s business.

The other thing we’re practically speaking is that if you want to stand out in the marketplace, because of all the noise out there. There isn’t a better way to do it than with a launch. Most of the people we work with, experts of various types, the three primary things that they’re looking for would be impact, income, and freedom. Depending on who you’re talking to, they might rate those things differently. Specifically, when it comes to impact, the only way you’re going to get an impact on a larger scale or if you want to go big is you have to do it as a launch. If you look at the biggest people, the people that we all know and follow, they all at some point did some big launch to put themselves on the map. There are a lot of people that make as much money or more money than some of these bigger experts but they’re not quite making as big of an impact.

EU 31 | Seven-Figure Launch Consultant
Seven-Figure Launch Consultant: The reason why people hire me specifically is that I can walk them through all elements of a launch.

 

You broke it down to impact, income and freedom. There are people who make more money. When they don’t do launches, however, they don’t make a big impact. I’ve considered doing launches in the past. I’m still considering it but it scares me because they’re big. I’m a simple person but I get it now. When you said that, I’m like, “This is why somebody would want to consider doing a launch if they want to make a huge impact.”

It’s the impact and getting that extra elevation in the marketplace, getting you that extra level of celebrity. There are quite a few people like that, it could be in a position like yours. They’re well-positioned to do a big launch. They already are doing well. If they want to get to that other level of exposure, impact, visibility, and all the other benefits that come with that, some big event is the way it’s going to make a splash in the marketplace.

What do you believe your primary skill set is with launches? A launch is a big freaking deal. There are many moving parts. When I look at it from the outside, I’m like, “If I were to consult with somebody on putting together a launch, who do I want to consult with because there are many pieces?” I’ve been in The Webinar Agency, my main business. I’ve been to parts of launches working on webinars but there is so much more. There’s a marketing strategy. What’s your strategy? How are you going to get those people in and then push them through the sequence? What would you say is your superpower with the launch strategies? Is it more marketing strategy? Is it more organizational saying, “Here’s how you get affiliates. Here’s how you tie it all together. Here’s how you piece it all together.”

To be totally honest, the genesis of my superpower is the combination of those two things. On one hand, there’s the project management side. I personally don’t manage projects anymore but I’ve managed a lot of launches in the past. Two of my general superpowers, things that I’m good at would be making marketing happen, getting things done. This is about execution, managing projects, things along those lines. One of my other real superpowers would be relationship marketing but it’s engineering marketing campaigns, from a marketing standpoint including the messaging, the sequencing. The thing that makes me unique is the fact that I can mesh those two things. There are definitely people who are as good as me when it comes to the execution side when it comes to managing all the parts of a launch. There are others that can do that.

There are one or two people that I would say who is as good as that. There are other good marketers out there for sure, not just one or two. There are other good marketers who are good at creating campaigns. Where I’m uniquely qualified is the fact that I’m high on both those things. It makes me a special snowflake for the people who hire me. There are many elements to a launch. The reason why people hire me specifically is that I can walk them through all elements of a launch. From the marketing side, that’s mainly what I do these days. On the project management side, I can teach them how to execute a launch and how to keep all the things going. On the affiliate side, I can show them how to recruit affiliates as well as to promote. Those are my unicorn qualities when it comes to launches.

To get to this specific state, this specific level, there’s a story behind how you got started in this space. What ultimately led you to become the launch expert? This is a super niche. It’s like when people talk to me like, “You specialize in webinars, that’s niche.” Launches are probably even more niche than webinars. Take me back through the genesis of your entrepreneurial career. Let’s rewind it and let’s tell the journey of Ron. How did you get to this point? Tell me where this all started.

I first found out about online marketing back during my second year of law school. I was a lawyer in a past life. I knew that I never wanted to be a lawyer, deep down. I ended up going to law school because I didn’t want to get a real job coming out of college. During my second-year law school, I got interested in sales for whatever reason. That’s when I stumbled upon Dan Kennedy, the marketing guru. I got into his stuff and that’s what turned down to this idea of information marketing. Internet marketing or online marketing at the time, the idea was selling information to make money out of it so you didn’t have to have to work hard.

Be the expert who has the content. Click To Tweet

I decided when I was in law school that I wanted to do that. I ended up launching my first information product soon after I got done with law school. Ironically enough, I passed the bar exam and did well in law school. That’s how I started. I was going to ride it because I wasn’t ready to quit my job or anything. I ended up partnering with a guy who was a dating expert and we launched a business in the relationship space. My first big success was a launch that I should have done about $250,000 in revenue but ended up doing about $150,000. On my first day of the launch, the open cart date, our merchant account wasn’t set up right. We didn’t have a merchant account, we had a gateway. We ended up losing about $100,000 in sales. That was a good, early lesson as an entrepreneur. That was the primary business that I focused on for about five or six years.

The way that business work as my thing was we were never that great at bringing on new customers. That was not our strength but we were prolific. We were good about cranking out marketing promotions. With that business, once a month at least we would do a new marketing promotion, a new launch. We created this machine. That’s what helped me learn my craft in a lot of ways. For many reasons, I got bored and jaded with that business. I wanted to get into a new niche and I launched a new business in the dog training space.

With that business, I took a lot of what I knew about creating these marketing promotions and I applied them to this new market. The thing that was a little bit different here was they’re quite different niches. What’s different as well was that my dating business was mainly driven by affiliate traffic. I learned a lot about affiliates through that business. Whereas my dog training business, there are no affiliates, there are no leads in that space. It was all dependent on cold traffic. That was the primary business I focused on for about three years. That’s where I learned the cold traffic game and optimized cold traffic funnels. I was still doing these little promotions/launches in regard to bases in that business as well. At the time when I was working on both those businesses, my mentor was a guy by the name of Ryan Levesque, author of the book, Ask. He was my mentor. He helped me grow each of those businesses. This was when he was starting to gain some momentum. His book was about to come out. He was coming out from behind-the-scenes in his own business and he was growing fast. That’s when he asked me to come in and help him with some of his marketing.

EU 31 | Seven-Figure Launch Consultant
Seven-Figure Launch Consultant: The thing that people are asking me about the most was launches. I became known as the Super-duper Launch King.

 

I spent a couple of years being his Marketing Director. That’s when I got involved in running some of these big launches for Ryan. Our most successful launch did over $3.3 million in revenue. That’s when I got more connected to the online education space and met more people. I saw how this super-duper, multimillion-dollar launch of how those were happening and participating in them. He and I are still good friends. At that time, I was planning on doing consulting. When I started, I had one or two consulting clients. I didn’t know exactly what I wanted to consult or what people wanted me to consult them on. I was trying different things. I was consulting a little bit on funnels. I was consulting a little bit on some survey and quiz stuff. The thing that came up and the thing that I liked a lot that people are asking me about the most were launches. I became known as the super-duper Launch King.

These different milestones that I see and you said something about launches specifically, coming out from behind-the-scenes. It’s like, “When you’re ready to come out, it’s ready for a launch.” When Ryan Levesque was ready to come out, that’s why he did a launch. All of these different pillars, they build upon each other. You said you were going to law school and you got introduced to Dan Kennedy, who’s the Godfather of Direct Response Marketing. He introduced you to the world of information marketing, selling your information for the experience. I didn’t know that you were going to school while you had completed law school. I had no idea about that. If you wouldn’t mind, I would love to dive into that a little bit. Your first product, How To Pass The Bar Exam, is similar to my first product in the engineering niche which was how to pass the engineering licensing exam. You graduated from law school. What’s happening? You got introduced to sales. What type of lawyer were you?

I was working in consumer law. This was during the financial crisis years. About 80% of my cases, I represented credit card companies. The other 20%, we sued and went after credit companies and collection agencies for harassment. Ironically, the capital of the collection industry, the epicenter of it is Buffalo, New York.

You didn’t enjoy this. What got you to start to look elsewhere? What I love learning about as I talk to other business owners and entrepreneurs is we go through school. Sometimes we go through a Master’s or a Doctorate program, for you, it’s law school. We spend a lot of time and money focusing on this one specific path. We realize, “This isn’t what I want to do.” How soon after you graduated law school did you start having those thoughts?

I found out about Dan Kennedy while in law school. The wheels were already turning then. I’m a normal dude, I’ve always been. I wouldn’t say exactly a rebel, in the traditional sense. I’m not a super rebel but I always went against the grain. I was always looking to do things a little bit differently. I was looking to get an edge for some way like all entrepreneurs are in a lot of ways. Early on, even when I started working as a lawyer after law school, I knew deep down that being a lawyer was not for me. I was already planning my escape path. I ended up more or less every day after work, I would spend a few hours on my other information businesses. I did the bar exam course for a little while.

Where did you get that idea, the How To Pass The Bar Exam like, “This is going to be my first product?”

I didn’t take too much thought into this. I read some basic talk about stuff. I remember in one of these old Dan Kennedy CDs, he mentions the power of niching. He said, “It’s not good to have a general time management course. It’s better to have time management for lawyers or time management for doctors.” I was like, “I’m going to do time management for law students,” because that’s what I knew about. I later on figured out that How To Pass The Bar Exam was a little bit of a mildly, sexier topic. That’s how I ended up doing that. I didn’t do a lot of research. This was way back. There wasn’t a lot of great material as to what business you’re supposed to start. The big thing was talking about what you know, more or less.

The market speaks. You got to shift things and see what happens. Click To Tweet

How much was this? Was it a course? Was it a book?

It was a course. More or less it was a physical book that I sold with some bonuses. I sold it for about $150. This was back in the day where Dan Kennedy and people like that would say, “You want to send people physical products in the mail because that’s better. You’re going to get a better stick rate and it’s a better experience, etc.” This was before people were selling eBooks. This was definitely before online courses were considered to be of high value. This was when people mainly were selling eBooks and a lot of people felt strongly that physical information products were the way to go, where people could put stuff in the mail.

You created this course, How To Pass The Bar Exam, did it do well enough where you were like, “There is legacy here?” Maybe it’s not specifically with this product but there’s a lot of money here. There are a lot of opportunities here. How long did it take for you to realize that?

After about six months. I had one summer where I did well because, for whatever reason, I was focused on the California Bar Exam only because that’s the one that I took that I knew about. That was in July, so the people buy these products in the summer. I probably made that summer a total of $2,000 or $3,000 in sales. That was pretty good because I wasn’t making much more than that. That was making a ton more than that in my lawyer job. That was like, “This is a real thing.” Unfortunately, it didn’t. That was my peak of that course, of that product. I tried a few other things. My first real success that allowed me to quit my job was about a year later when I did this project in the relationship space.

How did that come about? You went from How To Pass The Bar Exam to then the relationship space. Where did that opportunity come from?

It was a genesis of a few things. I had been doing this bar exam and I’d been working pretty hard with this bar exam program. I came to the conclusion that the market wasn’t big enough. These people were a little bit difficult to reach. It wasn’t impossible. It was difficult to reach. I decided that I wanted to get involved in another niche. There are two people that I ended up partnering with. Both of these guys knew that I was doing a lot of marketing and that I was doing this for a while. One of them was a guy in the martial arts space. The other one was one of my good friends who were a dating coach. I ended up partnering with the two of them, more or less at the same time.

I thought that this martial arts business was going to be a total home run, that I was going to make a million dollars with. This guy had a big list. There were a lot of opportunities there I thought. I wasn’t quite as optimistic about this dating project. The market speaks, you’ve got to shift things and see what happens. I ended up doing this project, doing this first launch. I did two launches with both of them. I did a launch first with the martial arts one, which didn’t do anything too exciting. The one in the dating space, the relationship project, that’s the one that did quite well. It’s like, “There you go,” and I ended up going all in on the relationship project. That’s the one that allowed me to finally quit my job and become the online entrepreneur that I’ve been.

You had these connections with these friends in the martial arts and the dating space. They knew what you were working on. Did it naturally evolve into, “Let’s try something together,” or was it something that you approached them?

We were pretty good friends. With the one in the martial arts space, I was more interested in doing that. It was more my idea. The other one in the dating space, we were good friends. I knew in the back of my mind that I could help him. As we were such good friends, I was always hesitant to say, “Let’s work together.” I felt weird about that for the friendship. He needed some help with some marketing. He asked one of his friends, “I need some help with marketing. Who should I have helped me?” That person said, “You should talk to Ron. Ron would probably be a good person.” He asked, and then we ended up going for it. That’s what ended up happening. The big thing here I’m thinking about is my first projects were always me being the behind-the-scenes person. Being the person who there’s an expert who has the content, I guess except my bar exam product but that was a little bit smaller. My first real success was more behind the scenes with somebody else being the front facing expert. I was the person who was doing the marketing and running the business.

EU 31 | Seven-Figure Launch Consultant
Seven-Figure Launch Consultant: My first real success was more behind the scenes with somebody else being the front-facing expert.

 

You did $150,000 in revenue with that launch in the relationship or the dating space. You started doing monthly launches to grow that. I’m assuming you’re getting a process dialed in. You’re getting more experience. Is it safe to say that was your first big success, your first big win in the launch space, in the marketing space?

Yes. We didn’t quite get the machine down until about the monthly thing. We kept that data until a little bit later. More or less we did this launch at the end of 2008. That gave us that initial momentum. We released a membership site. This was more a monthly CD of the month club type thing. That would have been around a couple months later. We’ve got a big launch for this $700 course, which was successful. We released a bunch of other programs after that. I ended up quitting my job. I spent a little less than a year on the dating business and I was multitasking. I was working as a lawyer and I was working in that business. I was doing a lot of work in my office for my dating business. I still had that job. That’s what ended up happening. We did another launch in April of 2009. We released a few other products. From April to the end of the year, we probably released a couple of other products. I quit my job in September of 2009, and then the business took off after. It ended up generating millions in revenue over the years. That was my first real big success.

The relationship space crushed it. You did millions in sales. You left your job in September of 2009. What happened to that? The next pivot that you made is going from dating to the dog training space. Why that pivot?

There are a few reasons there. One of them is, some of the stuff was a little bit sleazy. We’re teaching men how to meet women. I don’t want to get into details about that. I wasn’t super excited about that generally. We had done well over the years but that business had definitely reached a plateau. We were stuck more or less in the upper six-figure mark and we couldn’t figure out how to get past it. I got this point where we were doing these monthly launches or these monthly promotions but it was like a hamster wheel. It was like the example of creating a job for you. In order for us to make money, we’re going to have to do a monthly promotion. Mainly for those reasons, that business was not that appealing to me. What I want to do was I wanted to have a business that was more or less dependent on cold traffic. I decided that’s what I wanted to do. I wanted to have a business that I wasn’t relying on affiliates, which had infinite scale essentially. After researching quite a few different niches and markets, that’s why I ended up going into the dog training space and making that pivot.

Did you go out on your own or did you have another partner for the dog training space?

I did this one on my own. This is one of those serendipitous things. My mother would have been about in her late 70s when I started this project. She happened to be pretty much the exact same avatar as the people that buy dog training products. We created Bad the Shih Tzu Gal. It was the pen name, the character, the front person of this business. I hired other people to create the books and videos while I did the marketing stuff. That’s what ended up happening.

When you decided to go with dog training, what was the thought process behind that? Why did you pick that market? Was it solely because you saw your mom as your ideal avatar?

I had researched a lot of different niches or I was in a lot of different niches that I want to get into. This was with the help of a mentor as well. I figured out that there was so much traffic there but I had this vision or this idea that if I could get one dog breed. One dog we taught $10,000 a month. There are a lot of dog breeds. There are 200 dog breeds but I’m sure there are more. That was my idea. I said, “I’m going to get one dog breed at $10,000 a month.” I was going to duplicate that system. I’m going to have this machine that prints money. I looked at it. It wasn’t competitive but it was scalable. That’s why I ended up getting into that. The punchline to this was that I did build that business into a successful business. I still have that business. It runs pretty much on autopilot and makes me a nice income. This vision of having 100 sites that do $10,000 a month, I unfortunately did not hit that goal. What I ended up finding was it was a lot more difficult than I was expecting. That market specifically, with the benefit of hindsight, it’s not as good of a market as I thought it would be.

The more you just go for it, the better off you're going to be. Click To Tweet

Why did you pick that market? Why specifically did you?

It was pretty much for mercenary reasons to me. I thought it was a good opportunity.

I’ve heard of a couple of case study examples in the dog training space. Jeff Walker, one of his poster child testimonials was in the dog training space. Frank Kern was in dog training too.

He did in the early 2000s.

Those are three different people that I’ve heard in the dog training space. There’s got to be something there.

I do have a friend who has a multimillion-dollar business in the dog training space. It can be good. I’ll give our audience a super tip. Experts, I highly discourage you from going to the dog training space. I’m saying this as a favor to you. You’re better off going into other spaces. The reason why you want to go into other spaces versus dog training is that typically the person that buys dog training products, they’re only going to be with you for about three months. The most amount of money that you’re going to get from them is about $50. There are better niches to be in that easier and you’ll make more money.

The lifetime value of the customer is not worth the effort to acquire. You start the dog training space. You still have that business running, still making you money. Eventually, you pivot and you start working with Ryan Levesque. For those who may not be super familiar with the digital marketing space, he’s one of the forefront leaders and his methodology a very big name. How did you get turned on to Ryan? Ultimately, how did that opportunity come up?

I had hired Ryan as my coach back in 2012. This was before he was a big guy like we all know. Early in my career, back in the Dan Kennedy days, I got into this Glenn Livingston. He’s the original survey research guy. He was Ryan Levesque’s original mentor. I was always fascinated with Glenn’s stuff and I wanted to learn from Glenn. Unfortunately, his coaching at the time was expensive. I couldn’t afford it. I was on Glenn’s email list. I figured out that Ryan was Glenn’s top student. I essentially emailed Ryan out of the blue one day and see if he’s up for coaching and it turned out he did. I ended up hiring him as my coach.

We worked together for quite a few years. I had a weekly call with Ryan from the middle of 2012 to the middle of 2015 or 2016. It was quite a while. Long story short, I knew Ryan’s methodology probably better than anyone at the time. When he was blowing up late 2014 or early 2015, first he asked me to help out coach his mastermind members because he was launching this mastermind. It was a progressive advance where first he asked me to be his coach. He asked me to run one of his launches. He asked me to be as Marketing Director. I’m grateful to him. I learned a lot working with him. That’s how I ended up working with him.

Is this when you started to get recognized as a launch pro? Somebody who gets not just the logistics behind it but the real money is made in marketing strategy.

EU 31 | Seven-Figure Launch Consultant
Seven-Figure Launch Consultant: People saw me as this behind-the-scenes marketing genius type guy, not specifically so much for launching.

 

I didn’t commit as a launch pro more or less until I stopped working after I stopped working with Ryan. Certain people know me as a guy who’s good at launches but I was more just one to brag about myself a little bit. People who knew me through Ryan’s world while I was working with him, they saw me as this behind-the-scenes marketing genius type guy, not specifically so much for launching. That time I still would talk about some of his other methodologies like his ASK Method, copy and other types of things.

To bring this all full circle, that was in the past and then you worked with a couple of other clients on their launches. You’re coming out of the woodworks and you’re becoming known as this guru. Other people have dubbed you as the Launch King. Do you have a launch plan for any of your own products? What’s upcoming for you?

I am planning on raising my own visibility more in the near future. I have a book that I’m writing which hopefully will be coming out. There will be a little mini-launch for that. I’ll probably be doing some other bigger things as well.

What’s the name of the book?

The working title, subject to change, is Heroic Profits: How To Make A Fortune While Saving The World.

When I talk to experts, to entrepreneurs, I want to bring the synopsis of my insight into your journey and your path. You started out as a lawyer. Many of us, especially in this day and age of opportunity being everywhere, it seemed you’re a rebel in a sense. It seemed like you always had your eyes open for new things that interest you, that could benefit you. Going from being a lawyer, working in consumer law and debt settlement, to creating your first info product after learning from Dan Kennedy, How To Pass The Bar Exam.

You go into a relationship and dating, the martial arts space and then dog training. That led to working with a marketing consultant. That’s how you met Ryan Levesque. He brought you more into the fold of his company and working with his mastermind clients, then ultimately being Marketing Director. That led to other clients that you worked with. Now, you’re on to the next stage in your professional career. You jumped off from niche to niche and you leveraged. In the dog training space, you saw your mom as the ideal avatar. In your first venture in How To Pass The Bar Exam, you took your own experience, your own expertise, and you leveraged that into your first product.

Use the resources you have and you’ll be in really good shape. Click To Tweet

There’s so much opportunity out there. Even if you want to pivot into a brand-new space, it’s completely possible with zero experience. You didn’t have any experience in dog training. What did you do? You took your marketing principles that you’d learned from your previous experiences. In the world, I’d want people to understand that the limits of what you think is possible, you don’t need to have necessarily a background and experience to work in a brand-new space. You have to be creative and figure out where the connection is. “You want to enter to the dog training market?” Where is that connection inside that market? “Perfect, my mom happens to be the ideal avatar.” “Want to get in the dating space? Maybe I have friends in that space. Let me figure out how I can help them.” That’s what I gathered from your story.

There’s a CD that I listen to. I always share these words in my head often. I can’t remember who said it but one of these experts said, “Use the resources you have.” Always have some resources. Use the resources you have and you’ll be in good shape. That’s what I’ve been doing for my entire career.

It’s Six Degrees of Separation. That’s reduced now with the world and the internet of things. How connected we are to everything and everyone. I’m working with a client and he is in the career development market for Big Four accounting firms. One of the main things that he teaches people is how to get connected with somebody who works at the Big Four. He goes, “You’re way more connected than you think.” Getting your foot in the door into new opportunities and new spaces, you would be surprised if you started to dig deep and to think about how you could be possibly connected. To create those opportunities, you’re a lot closer than you think.

If you look at the people that accelerate the fastest, the thing that they have is they don’t care. They’re willing to go talk to that big person and make a meeting with big person X that you’re talking about. They’re willing to put themselves out as a super expert and have that competence that they’re awesome where other people might be you need a lot more credibility, or you need a lot more experience to do that. The more you’re willing to just go for it, the better off you’re going to be. In the movie, Risky Business, there’s this famous scene where Tom Cruise said, “Sometimes you just got to say F it and make your move.”

EU 31 | Seven-Figure Launch Consultant
Seven-Figure Launch Consultant: If you look at the people that accelerate the fastest, the thing that they have is they just don’t care. They’re willing to put themselves out as a super expert.

 

Where can people connect with you? Where can people follow you to learn more about your book launch, about what you do and stay in touch with you?

Probably the best thing for them to do is to follow me on Facebook. You can go to my website at RonReich.com/gift. I have a special, 60-second profit-boosting checklist that people can get access to. Between those two things, they’ll be able to track me down and connect with me.

Your book is Heroic Profits: How To Make A Fortune While Saving The World. Ron, I had a blast. I love what you’re doing. I’m happy to support your cause. I would love to learn more about your book launch and figure out ways that I can help support you during that. For our audience, please connect with Ron. Let him know that you heard him on Experts Unleashed. He’s a brilliant dude, a brilliant marketer. Follow him on Facebook because he’s always sharing tips and strategies for, I don’t want to say general marketing because it’s not necessarily specific to launches either.

One of Ron’s superpowers is marketing strategy and how to approach the market. It’s unsexy to sell but it is the most valuable asset that you can have on the marketing team. It’s even more valuable than the details of putting together a launch or the details of putting together a webinar. The angles and the strategy of how you approach the market is what is going to make or break any campaign. Ron, I appreciate you. I appreciate your time. You’re a super smart guy, I’m glad that we connected. For everyone, we’ll see you in the next episode.

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About Ron Reich

EU 31 | Seven-Figure Launch Consultant

Ron Reich is a former lawyer turned entrepreneur whose mission is to help people master the game of life and accomplish their most deeply important goals. He believes that an amazing happy life begins with mastering the foundational habits of exercise, sleep, proper diet, and meditation.

Joel Erway

Joel Erway is a digital marketing consultant to 7, 8, and 9-figure clients, sales webinar expert, podcast host, and agency owner. Joel is an expert in helping others monetize their expertise. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. His agency, The Webinar Agency, serves coaches, consultants and small business owners with skillfully crafted sales messages and high-converting sales and lead generation webinars to generate more customers and clients. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. Much like you, Joel’s path to purpose was nonlinear. He pivoted several times throughout his journey, including a risky uproot from an unfulfilling career as an engineer. Eventually, he found alignment in helping others leverage their experience to grow successful businesses. Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one! Check out The Webinar Vault - a compilation of webinar critiques here: soldwithwebinars.com/register Check out our Facebook Groups to stay connected: Sold With Webinars & Experts Unleashed

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