If you’ve ever wondered how to dramatically grow your business without putting any upfront costs in marketing and advertising, you might want to learn from joint venture expert Sohail Khan. He is the go-to person on how to leverage strategic partners to build and sell multi-figure businesses. Sohail has been able to grow multiple businesses and sell one business for over eight figures in the consulting space. He specializes in strategic alliances and corporate strategic partnerships.
Sohail talks about his years of experience doing joint ventures and disclose that his strategy has always been to partner with someone who could be a future acquirer and with potential competitors in the market space, as well as people that would be right for acquiring me if I wanted to sell out. Learn some critical differences that successful entrepreneurs and successful experts have that other people don’t so you can build to sell your own 8-figure business.
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How To Leverage Strategic Partners To Sell An 8-Figure Expert Business with Sohail Khan
You are in for such an amazing episode. I had an interview with the fascinating Sohail Khan. If you ever wondered how to dramatically grow your business without putting any upfront costs in marketing, in advertising, this episode is going to do wonders for you. Sohail was in a mutual introduction from one of my previous podcasts and I’ve been following him. I went into this interview thinking that we’re going to talk about JVs and joint partnerships and strategic partnerships because that’s what his area of expertise is in.
By the time we got into the end of the interview, I started diving deep into something completely unrelated. It’s still related to how to seize opportunities as an expert but it was definitely a pivot point that I didn’t think that we were going to take in this episode. You’re all going to find this fascinating on how to not only leverage JV partnerships and how he’s been able to grow multiple businesses and sell one business for over eight figures in the consulting space, but you’re going to learn some critical differences that successful entrepreneurs and successful experts have that other people don’t. You’re going to love this episode. Make sure to connect with Sohail and let him know that you heard him on Experts Unleashed and give him some love.
Sohail, welcome to the show.
Thank you for having me.
We have a lot of great things to talk about. For my audience who don’t necessarily know who you are just yet, give us a background about who you are and what you do in your business.
I’m officially known as the world’s top joint venture expert. What I do is strategic alliances and corporate strategic partnership. A lot of what I do is in the joint venture space, which always has been joint venture space. I sold my JV consultancy in 2017 for eight figures, but I’m still heavily involved in the joint venture space because that is what people know me as. Now, I spend a lot of time mentoring with a lot of high-end and high net worth business owners. A lot of my time is spent doing that. I’m also in the process of becoming an advisor for a blockchain foundation based in Switzerland. That’s going to be a new interesting pathway for me. Business is what I love and joint venture is what I’m good at.
I want to jump right into your journey and your story because there are a couple of important things that I want to dive deep in. We are going to go all the way back into 1998, which was the first opportunity that you started out in the entrepreneurial space. What was happening in 1998?
Slightly before that, I wrote a thesis for my Master’s called The Impact of the Internet on the Manufacturing Industry. In 1996, ‘97, ‘98 is when there was the dot-com boom and a lot of people are talking about eCommerce, which strangely enough is back again. It’s the big buzzword nowadays. I spent a lot of time as a marketing consultant going out and talking to dot-com companies, venture capital firms.
One thing I did in that space was I created a one-page website selling computer training courses, which were PDF course files that you could download from the website attached to a shopping cart. That was my first foray into internet marketing. That was used as a showcase to show the clients that we practice what we preach. We’re not just theory-based. We don’t just tell you what to do and how to do it. We do it ourselves. That’s a website that I created.
It was doing a couple of hundred dollars a day based on the rank to Google, which launched back in ‘98. Back then, it’s very easy to get ranked in Google. ‘98 to 2000, we had a great run. We were doing some consulting for a lot of companies. One of the companies you might have heard of is a company called QVC.com. We did a lot of stuff for them when they first started. We had a lot of big corporate clients spending between $15,000 to $30,000 per project. It was a great time during the gold rush, as they say. That all came to an end in 2000 when we had the dot-com bubble burst and we had Y2K. That for us as marketing consultants was a double whammy and we lost a lot of clients during that period.Give first, ask later. Click To Tweet
We ended up shutting the marketing agency and focusing on primarily the small computer training website that we had created that was making us money regularly every day like clockwork. That was what happened in 2000. How I became a joint venture expert and got into lovely joint ventures was all down to posting a book in early 2000 by someone who is also not just a dear friend but a mentor to me, Jay Abraham. The book was Getting Everything You Can Out of All You’ve Got. That book was a pivotal point for me getting into joint ventures and wanting to become the best in the world of joint ventures. That’s how it all started.
You started out in internet marketing in 1998. You had a couple of courses on how to use Microsoft Office products. You would create a one-page website and you were selling couple hundred bucks per day and then you turn that into an agency saying, “Big corporate brands, would you like me to do something similar to this for you?” For me, knowing a lot about agency work and big corporate work, I know that it’s not necessarily easy to get in to land a QVC client. How did you go about landing those $15,000 to $30,000 clients? Was it just simple outreach or were there any similarities in the strategies that you’re using now to attract JV partnerships to land those? How did you land those clients?
It is very similar to the process that I used to get. When I was doing consulting before I sold my company, I was doing joint venture, strategic marketing, strategic alliance consulting charging between $30,000 to $50,000 a day for Fortune 500 and Fortune 100 companies. The approach was pretty much the same. I wrote a thesis that was put on the internet by my professor. That’s how the companies’ found me. Even though it’s an academic paper, I was seen as a thought leader in space because the internet was new in ‘96, ‘97 from those companies and they were rushing to find people who knew about the internet and how the internet worked. That helped get my foot in the door with a lot of these companies. I started off by going out there doing strategy session, just finding out what they were doing, what they needed, what their needs were and how we can help.
At that time, there were a lot of digital marketing agencies already around approaching those same figures, so we had to put in proposals. With us, in terms of when I first started because I was one of the early adopters of eCommerce in the market space and showing companies how to make money from the internet, not just content, that’s what did it. It’s the same approach I’ve used for many years. I wrote a book in 2014 with my late mentor, Jay Conrad Levinson, called Guerrilla Marketing and Joint Ventures. That’s always been my calling card in the space and that’s helped with my credibility in the corporate space to show companies that I’m pretty much the name when it comes to talking about joint ventures and strategic alliances in the market space.
You launched your agency. When you landed these $15,000, $30,000 and you said you’re even charging $20,000 to $30,000 per day for consultancy, did you think that that was going to be your launchpad for big agency?
No, I’ll tell you where it all started. We did the agency work out only for two years, ’99 and 2000. Because we lost a lot of clients when the dot-com bubble burst, we decided to switch our focus and then we started focusing on these small eCommerce websites that we had that was making money. What happened from that were very pivotal points in terms of how I’ve become quite famous in the space of joint ventures. In early 2000, I’ve got the book from Jay Abraham. That showed me and taught me how the importance of joint ventures and strategic alliances, how you could go out and find out the companies to promote your products and services totally for free, no cost upfront. It all started from there.
I took this small computer website that we had from doing $70,000 to $80,000 in sales to a company that was doing seven figures in 2002 when we switched to video-based training. In 2002, we had video training, which came into effect videos. We switched to video training to PDF and then with that, I did a licensing deal with a company in America. I paid $10,000 for the license and in that year, we did $1 million in sales. It’s the power of leverage and using everything that I know about joint ventures and licensing and having the ability to take $10,000 and make that into $1 million by acquiring a license to video training that I could sell in Europe. That put the company on the spot. In 2006, I sold a majority stake in that business to a $160 million IT group and they took a 75% share and I was left with 25%. I then sat on a Board of a $150 million IT group in 2006.
My strategy was to cash out in 2008 and take some time off with the shares that I had. 2008, things changed. We had the recession. In 2008, I went from being a multimillionaire to totally broke because the group that owned my business, my computer video training company, went bust in 2008. The business went down with that. The company had debts. As a director and shareholder, I’d signed guarantees with the banks. Banks came after me in 2008 and I liquidated all my assets. I went from being a multimillionaire to totally broke. You’ve probably seen pictures on the internet a little fifteen-bedroom mansion with the Ferraris and the Porsches and the Bentleys that I owned. We even had a private jet, the group that owns my company. It was an experience going from being a multimillionaire and living that lifestyle to totally being broke in the space of months. That was in 2008.
It was a very draining time for me. It was a time where I had to make the shift. I had to understand, “What do I do now?” I’ve been very successful in business. I could have it in and do something else or I could put my thought back in and try it once more to get back on my feet. That is exactly what I did. In 2009, I set myself a challenge to make $1 million in twelve months and I closed one deal in 30 days that made me over $1.5 million. That was the biggest joint venture I’ve done to date with a company that had 4.2 million customers. That’s what put me on the map. When people found out about that, I’ve mentioned it on social media, I even did a case study, that’s when the floodgates opened. In 2010, I started getting invited to a lot of huge internet marketing events to talk on stage. That’s what I became the joint venture expert in the space in 2010.
$1.5 million in sales from one partner in 2009.
That was my commission from the deal that was done.
Clearly, the power of joint ventures is tremendous. I want to go back to Getting Everything You Can Out of All You’ve Got. I was shipped that book as a gift from one of my vendors. It’s a big, thick book. This was when the light bulb came on was when you read this, and you learned about the power of strategic alliances. What was your first strategic alliance that you did when you were like, “This does work?”
That was in early 2000 when I attempted to go test the concept. That was with a recruitment agency that had over 150,000 IT professionals on their books. It was a very simple JV. All I did was I approached them and I said, “You aren’t making any money right now because the IT space is in a downward trend. We have these computer training courses that we sell every year like clockwork. We can show you the stats. We can show you the conversions. We can show you the sales we get every day. If you promote that to your 150,000 IT professionals, we’ll give you a cut but also, you can create an additional revenue and profit stream without spending any more money.”
Because they already sent a newsletter to their list every two weeks, we just put a banner in there and they promoted the banner. We picked up the sales, we gave them a report every week and then every month, we would cut them a check. That was my first JV that I did. They took our small computer training website company from $80,000 in sales in the first year to just under $400,000 sales in the second year. That was when that light bulb clicked with me. I said, “I need to start doing more of these joint venture deals.”
You 5x your business with one partnership, your first partnership. Here you are explaining to me the power of joint venture partnerships. One of the things that you said with your first deal was, “I showed them the stats of my sales. I showed them the stats of my proof for how we’re selling courses every single day from ranking in Google.” How important is that to be able to share stats with a potential partner or is it possible to do it brand new?
You could do it brand new also, but it’s very important if you’re dealing with a large organization or a corporation for example, if you can give them some stats and conversion rates, then they have an idea of what they could make from the deal. If they’ve got 150,000 IT professionals and you’ve got a conversion of let’s say of ten people one person buys or whatever, every five people that visit the website, three people buy, then you can estimate the amount of money that can be made from this deal.
That’s very important because companies like the numbers. When I talk to companies it’s always about numbers. I was like, “What are you guys selling right now? What is it selling for? This is the potential.” If I come in and I go and find more JV partners for you that can sell the same product and they can sell it at this rate with this conversion that you’ve already got because I know your conversion rate for your product. If I go out and find you more distribution channels, then we can make much more money from that.
How would you go about and pitching it to somebody who might be approaching companies when you’re starting from scratch without any stats?
This is an interesting case study. A couple of years ago when I got married, I semi-retired. I took time off my business. First of all, we moved to Thailand and we lived in Thailand for a couple of months. My wife hated it. My wife’s a bit posh. Us guys could easily head it out in Thailand and enjoy life. From Thailand, we moved to Dubai. Dubai is a very upmarket, high-scale country. It’s a very cool place. It’s like the Las Vegas of the Middle East.
While I was in Dubai, I got very bored. When I get bored, I do stuff. I looked at creating a new business in Dubai. I had no knowledge of the market space. I had no knowledge of the industry. It was in the training industry and consulting. I had no knowledge of the landscape. I had no knowledge of how to do business in the Middle East. What I did was very clever. I went onto LinkedIn and I did a survey in a Dubai professionals group. I said, “What’s lacking right now that you don’t have access to in the region?”
A lot of people said, “We’re in the training industry but there’s no magazine for training,” so light bulb. Give them what they want. What I did was I went out and I crowdsourced all the content from IT professionals in the region. I said, “How would you like to write for a magazine? I’m starting a new trading magazine. I’d like you guys to write. We’ll give you prominence to the magazine as long as you can put it on your website. We’ll give you a seal to say that you’re a contributor for this magazine.” We crowdsourced the content. Then I did some JV partnerships.Don't collect material possessions, collect experiences. Click To Tweet
I went to all the event organizers in Dubai and said, “You do the high-end events and we’ll give you some free space in the magazine if you promote our magazine to every single person that walks into your event and your exhibition.” Then we went to training companies and said, “This is where it’s going out to. This is the database we have. This is the reach we have. How would you guys like to advertise in the online magazine?” Also, we started doing mail shots and charged for the mail shots to the database. I set this whole business up from scratch using joint venture partnerships and we ran it for two and a half years. We sold it a couple of years ago to one of our competitors for six figures.
When you went to the event promoters and saying, “Would you promote this to all of your attendees who come in?” did they even ask for a copy of the magazine? It hadn’t been created yet or did you?
What we gave them was the list of the contributors. A lot of the contributors were very well-known in the market space, so they wanted to be aligned. It’s like Instagram influencers. They were influencers in that industry, so they also wanted to be aligned and have access to them as well. We said, “We will give you access to them and vice versa,” so it worked well. It was all leveraged.
This is one of the things that I love about experts. Experts are opportunity seekers all the time. If I piece together this whole strategy of what you just did having zero experience, your background, zero credibility in this space in Dubai, what you did was you were one step ahead of your next potential customer. Your next potential customer in this space was it started out with the contributors. You had a list of the contributors and now you had an asset that a potential customer or potential partner would want.
You’ve got a list of contributors, which is a list of content but no formal piece put together. It’s just a list of people who were contributors. You went to the event promoter saying, “I’ve got all of these content, I’ve got all of these contributors, can you promote this to your attendees who are coming in to the door?” You’ve got those two pieces, now you have to monetize it, so you go to the advertisers and say you’ve got all this content, you’ve got this reach. That’s fascinating.
It was so much fun because a lot of these exhibitions, some of these were paid where you have to pay a couple of thousand dollars to attend. We were loving it. It was good. We got into the social scene as well with it. It was a great time.
The opportunity is literally everywhere. Entrepreneurs make it so difficult sometimes to monetize, especially in the expert space, especially with people who sell information and knowledge. You have assets at your fingertips that people will pay you for. If you can figure out how to piece it together, you’re gold and I love that case study. Thank you for sharing it. That’s extremely valuable. You said you had that for about two, two and a half years when you launched it in Dubai. What year was that?
That was probably around 2012.
You launched this brand-new company from scratch using the power of joint venture, getting other people to launch this for you and then you sold it for six figures a couple of years later.
We sold it to one of our competitors. That’s the strategy that I’ve used again and again. I sold my JV consulting practice to one of my competitors who was a sales training organization for eight figures. They were one of my JV partners that I worked alongside before that for a number of years. My strategy has always been to partner with someone who could be a future acquirer for me in the future. I’ve always used that strategy with all three companies that I’ve had that I’ve I built and I’ve sold. I’ve always partnered with potential competitors in the market space, but also people that would be right for acquiring me if I wanted to sell out.
That’s fascinating because I’ve never heard that before. That’s a logic you can only get from somebody who’s been deep in the weeds and who’s done this before because that’s seriously valuable knowledge and nobody’s going to think about that just starting out, “I would love to partner with a potential competitor.” It’s not necessarily a potential competitor, it’s somebody who can give me an exit strategy.
Not only that. They’re not competitors because they don’t offer what you offer. They are in the same space and they have the same market space, but they have a bigger market share. My whole thing is if I can get myself in there and get into their market share and if they like what we do and we make money together, they’re going to want not a piece of the pie but they’re going to want the all the pie in the future. They can have all of the pie but there’s going to be a cost for that.
I want to talk about something that I’ve yet to talk about on this show and our audience are going to be fascinated with this. You mentioned that you sold your consultancy for eight figures. When was this?
In my mind, selling a consultancy has to be extremely difficult because you’re the expert. How do you build an asset that you can sell when you’re the sole expertise?
I did a podcast with Built to Sell, John Warrillow, and a great book by the way. He asked me the same question and the thing is I had IP. I own the IP. The IP was all my training and all my boot camp stuff. I was doing $15,000 to $20,000 boot camps five, six times a year and I was doing other training programs alongside that. My IP was part based on the value of the exit but also my Fortune 100 and Fortune 500 client list, which is what they took over as well.
You had a client list that you sold them. What do you think was more valuable, having your IP and your training and your courses or having the big-ticket client list?
It’s a mixture of both. If you have a big-ticket client list, that helps because sometimes the company wants to get into a different niche or industry and it’s easy to do that by acquiring you and carrying on the business. Mine was joint venture training and it was something that I licensed to them originally as something I did with their team, but that was what they looked at, bringing that in house. I don’t know what they’re going to do with it, to be honest with you, but I know they’re already using the client list and they’re already engaging with the clients that I had, the Fortune 100, Fortune 500.
Something that I did that was clever also was I never knew that I would come out in this space totally because I’ve so much collateral on the internet being the joint venture expert and I’ve spent a lot of time building that credibility. I didn’t want to lose it overnight. They wanted me to sign a three-year non-compete clause, which was fine. I made them sign a three-year licensing deal where I could license back my training material for three years. If I wanted to do that training again, I could choose to do that, and I’ll just give them a very small royalty percentage. I’ve managed to put that in the deal as well. I’ve still got access to all my IP but it’s not mine. It’s just licensed back to me when I want to use it.
Isn’t it fascinating how business works? You sell your IP, which is training that you created, you’re delivering and then you’re licensing it back. It’s just this give and take. It’s all about value exchange is what it is and it’s fascinating. You sell yourself as the expert and now somebody else owns your IP that you can’t teach unless you give them royalties. This show is all about opportunities, seeking the opportunities, seizing the opportunities. You’ve dropped so much knowledge and so much value, so I appreciate that. What’s next for you? Are you seeking opportunities right now? If you are, how are you opening your mind to it?
My mind is open but the great thing about being in my position is that opportunities fall on my lap every day. I’m very careful because I don’t need the money, number one. Number two, it’s all about making a difference now. I do a lot of mentoring for high-level clients. I’ve got a couple of six-figure, seven-figure and eight-figure clients. I do mentoring. I do consulting for equity. The reason I do that is for my children, so in the future my children have something rather than just money in the bank. Number three is I’m in the process of setting up my own foundation to give back and do something with the money that I’ve accumulated.
I’ve been approached to be an advisor for a blockchain foundation based in Switzerland. They’re doing an ICO to raise money for a charitable foundation. That’s an interesting business model. What I liked about that was it wasn’t about greed and speculation, which is what I see right now in blockchain, bitcoin. This is about making a difference. The guy who heads up the foundation is a billionaire based in Switzerland and he has agreed to become a mentor for me to teach people about blockchain and ICO. That’s for me because in the future, I would be interested in setting up my own foundation using blockchain and the ICO concept. That’s where I am right now. That’s the future.
You mentioned that you were doing consulting for equity. You said it wasn’t for you, it was for your kids. This has been such a fascinating interview because I have yet to speak with anybody who thinks in the mindset like you do. Number one, you partnered with your competitors as the joint venture strategy. That was fascinating to me, just leveraging yourself for potential exit. Then doing equity consulting for your kids. I have never heard of anyone even with that type of mindset. Where does that come from?
It’s pivotal to when I lost everything in 2008. When I went from being worth $50 million to zero, that’s where my whole mindset changed. It taught me to be fearless. One of my sayings in life is, “Give first, ask later.” One of the quotes I love was, “What could you do if you knew you would never fail?” That is the way I go and do business. Take a look at you in America, “Go big or go home.” 90% of my work is US-based. It’s a place where I do really well. That’s the pivotal point for me. That’s when my mindset totally changed. When I had lost everything, I had nothing to lose.
That’s the way I think now. Money is just a commodity. It’s something that’s created as a form of an exchange. I always say to people, “Don’t collect material possessions, collect experiences.” I try and do things as mind-blowing as I can because it’s all about the experience. If I make the money, I do. If I don’t, I don’t. I’m very blessed right now that I don’t need the money and that also fuels me and allows me to do some crazy stuff and do stuff for other people. My family, my kids, for people who need the help. It’s a transition for me. I’ve been in business, I’ve built and sold out three times. I’ve made money, lost money, so money’s not the driver for me anymore. It’s doing things and making an impact.Become a master at one thing and when you're truly a master, only then can you think about doing something else. Click To Tweet
That’s some seasoned advice that can be applicable to almost any area of your life, in any stage of your life as you go through it. Since 1998, what is the single biggest opportunity that you’re most proud of that you either created or you saw, and you seized? What was the single greatest opportunity that you’re most proud of so far?
The single biggest, most opportunity that I seized was seeing the opportunity. When I was totally broke, my mother said to me, “What are you going to do now?” I said to myself, “I can’t go any lower than I am right now. The only way is up.” When I set myself that challenge in 2009 is when I just went out and did it. I’m an action taker. That’s what I do, whether it works or it doesn’t but most of the times, it does because I know what I’m doing. I’ve always stuck to the same process.
One of my mentors said to me, “Become a master at one thing and when you’re truly a master, only then think about doing something else.” I’ve never done anything else. I’ve always stuck to my core. Joint venture is what I’ve always done and that’s what I’ve always been known for and that’s what I’m being paid the big bucks for. That’s the only thing you’d ever seen me do. I’m very glad for the opportunity to have read that book from Jay Abraham. That’s where it all started.
How did you find that book? If that’s what led you into this path, how did you discover it? Were you just walking into a bookstore?
Someone gave it to me and said, “Have a look at this.” Back then, there were different people in the market do different things in direct marketing. That is a book that someone gave to me and said, “Read this because it is an interesting book and it will open your mind to what you can do to think outside the box.” I can’t remember the person who gave it to me but I’m very grateful wherever they are.
This was an awesome conversation. I appreciate you for taking time to share your journey, share your experience of being open and transparent. Where can people connect with you? Where can people find you?
The best place to go would be to be on Facebook, which is Facebook.com/TheJVGuy. My website is www.MillionDollarPartnering.com. You can contact me there and see all my mentoring programs. If you’re ever interested in any of my programs, that’s the place to go. You can also connect with me on LinkedIn, but I normally hover around Facebook and LinkedIn but there’s also my website as well. Anytime you want, you’re welcome to get in touch with me.
This has been an incredible episode, incredible interview. Back from 1998, I think at one point, you said you had one of the first eCommerce websites up.
When I look at my peers and all my friends in the eCommerce space right now, I’m like, “I was doing that back in 1996, ’97, ‘98.”
You’re one of the first eCommerce websites up. One of the opportunities that you see used there was building an agency by saying, “I did this successfully for myself, so now let me go attract clients so I can do it for them,” which is one of the fastest paths to a multi-six-figure business is just by doing that for other businesses or doing something successful that you’ve done for other businesses.
Then the dot-com crash happened in 2000. You discovered the book by Jay Abraham and everything changed. You started learning all about alliances and JV partnerships. You landed your first JV gig with your IT professional newsletter, that 5x your info product business, your computer learning business. Then in 2008, 2009, it all came crashing down again. You went from being worth $50 million to being broke.
Then that’s when you landed your $1.5 million partner, which was amazing $1.5 million in commissions from one partner, which was amazing. That was when your mom asked you, “What are you going to do now?” That was the big turning point. You launched a brand-new business with no experience in Dubai. You have a fascinating life. I appreciate you for dropping all of your knowledge on this. Is there anything that we missed that you want to include?
I think that’s it. To everyone, believe in yourself because you are very lucky. The era that we’re in right now, opportunities are everywhere but just focus. Find your core skill, get yourself a mentor. The biggest thing that you can do is get yourself a mentor to help you. If you want to be with someone else right now, get yourself a mentor and pursue becoming good at one skill first. That’s the best advice I can give you because too many people jump from thing to thing. There are a lot of pieces out there in the marketplace, so be careful. Build a small network of people you trust and get yourself a mentor as well.
Sohail, I appreciate you. I appreciate this conversation that we’ve had. For everyone, thank you for tuning into another episode. Connect with Sohail. Let them know that you heard his interview on Experts Unleashed. We will check you on the next episode. Thanks.
- Sohail Khan
- Getting Everything You Can Out of All You’ve Got
- Guerrilla Marketing and Joint Ventures
- Built to Sell episode with Sohail Khan
- Built to Sell book
- Sohail Khan on LinkedIn
About Sohail Khan
Sohail is the world’s premier ‘Joint Venture Expert’ Founder of The Joint Venture Group and creator of the ‘Million Dollar Partnering System’. A sought after Business Growth Speaker, Coach and Author, Sohail works with Corporate, Business and Educational establishments worldwide.
Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience.
Having previously built a multi-million dollar online training company which he started with just $1,000 in 2000, he then sold a majority stake to a $150M IT group in 2006.
In 2008 the IT group went bust and Sohail lost everything but retained the knowledge and expertise of building a business with over $10 Million in sales using just joint venture partnering.
In 2009 Sohail set himself a challenge to make $1 Million within 12 months using nothing but just his joint venture marketing expertise and managed to close a $1.5 Million joint venture in just 30 days.
Without a product, business or capital Sohail closed his ‘biggest’ joint venture to date and went from Zero To 4 million customers in just 30 days now called his ‘Million Dollar Partnering System!’
Sohail is co-author of the Number One International Best Seller ‘Guerrilla Marketing and Joint Ventures’ with the late Jay Conrad Levinson, the final ‘Guerrilla Marketing’ book from Jay before he passed away in 2013.
In 2017 Sohail sold his consulting and training business for an undisclosed 8 Figure sum but continues to do business working with selected clients.
Sohail is in demand as a keynote speaker, consultant and facilitator in the areas of business growth, joint venture partnering and leadership. His high impact speeches, seminars and bootcamps have received rave reviews and standing ovations worldwide.