Figure Out What Your Customers Really Want with Dov Gordon

“Your ideal client comes across your message however you’re getting them there… they all ask the same questions…the first question they will ask themselves is should I pay attention to this and is this interesting?  Your marketing has to make them say ‘Yes, this is exactly what I want!'” – Dov

We have a great episode today! Today we are talking about Dov’s super power: Attracting your IDEAL clients!

Listen here…

In this Episode:

  • Dov’s journey into business and entrepreneurship;
  • Dov’s talents and helping clients to utilize their own talents and skills;
  • The importance of listening and your business;
  • Crafting a message for your ideal clients;
  • “Why does it work when it works; why does it fail when it fails?”
  • “Tactics change – master something that is timeless”;
  • Three core priorities;
  • The purpose of your marketing funnel is to make your ideal client respond with “yes, yes, yes”;
  • Importance of creating trust in your marketing funnel and messaging;
  • Clearer thinking and learning how to work;
  • Much more…

“Link yourself to the strategy and not the tactics, you will be an exponential value to your audience.”

**And go get a free copy of Dov’s $97 manual called “How to Systematically and Consistently Attract First-Rate Clients.”  For five years, Dov sold it for $97.  Our listeners can now get it free here.

Dov Gordon helps consultants, coaches and entrepreneurs develop a consistent flow of their ideal clients.


Connect with Dov with find out how he help your business: 


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If you’d like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at

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About the author, Joel Erway

Joel Erway is a digital marketing consultant to 7, 8, and 9-figure clients, sales webinar expert, podcast host, and agency owner. Joel is an expert in helping others monetize their expertise. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. His agency, The Webinar Agency, serves coaches, consultants and small business owners with skillfully crafted sales messages and high-converting sales and lead generation webinars to generate more customers and clients. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. Much like you, Joel’s path to purpose was nonlinear. He pivoted several times throughout his journey, including a risky uproot from an unfulfilling career as an engineer. Eventually, he found alignment in helping others leverage their experience to grow successful businesses. Check out his Sold With Webinars podcast at In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one! Check out The Webinar Vault - a compilation of webinar critiques here: Along with his webinar and funnel creation courses: The Webinar Accelerator: and the Mini-Webinar Accelerator: Joel also offers guidance with his 80/20 principle and his Webinar Super Success Summit:
Check out our Facebook Groups to stay connected: Sold With Webinars & Experts Unleashed.