“The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations…” – Brian Kurtz
Today we have a legendary guest! We are going to be talking about his new book, Overdeliver. You know my background, I come from the world of direct response marketing and Brian is a titan in this industry. So we are going to be talking about his insights!
His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel.
In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: “Titans of Direct Response.”
“Titans” brought together the greatest minds in direct response marketing from the last 50 years…both as speakers and attendees.
Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission.
Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog . His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019.
In This Episode:
- The goal and set-up of Overdeliver;
- Everything you send out needs to achieve something;
- What does it mean to “overdeliver”?
- Key principles of having success; the “four pillars”;
- “Write a good book”;
- Key metrics and tactics;
- “Poker Table Selection”;
- Brian answers Joel’s audiences’ questions.
Connect with Brian:
- www.briankurtz.me and www.briankurtz.me/blog
- EXTRAS! Once you purchase the book – don’t forget to go back into Brian’s website to get all your bonuses and extras. Truly overdelivering!
More about our Guest:
Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…”
Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career (and he did NOT lick every stamp!); and he was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the most innovative direct marketing techniques while working with the most legendary copywriters and consultants who have ever lived.
Under Brian’s marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News.
And he was also responsible for selling tens of millions of books, mostly in the categories of health and finance, for consumers.
His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. Brian writes and speaks regularly. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing was released in April of 2019.
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