Today we have Ian Garlic with us! Ian is one of the country’s go-to experts in video marketing and storytelling. He is the best selling author of three marketing books and has recorded 250 episodes of the Garlic Marketing Show. Created over 10 marketing courses and produce more than 2000 videos for his clients.
Ian founded his business on the idea that everyone has a story.
Today, we are talking all things video marketing, video production, and the different things that Ian is doing with his expertise.
“Video allows you to be there along the way helping someone with multiple stories. If you think of it that way… as a specific person you want to help as opposed to thinking of video as a commercial… it will transform your business.” – Ian
In This Episode:
- Opportunities with video storytelling;
- “There isn’t just one story you need to tell” -> what are they?
- Storytelling Framework;
- Three parts to a great story;
- Finding Value in your stories and your client’s stories;
- Finding motivation in your clients’ successes;
- Training and teaching Ian’s expertise;
- Pivot points and opportunities in Ian’s journey;
- And Much More…
Connect with Ian:
- Check out Ian’s blog: https://authenticweb.marketing/blog/
- Tune into Ian’s podcast, Garlic Marketing Podcast
- Ian’s webpage -> authenticWEB
About our Guest:
Ian has over 15 years of experience in Video Marketing. He uses cutting-edge online video marketing to help businesses collect and craft their stories. A Milwaukee native, Ian grew up in Orlando before venturing to the Big Apple where he worked as an agent for a top commercial real estate firm, became an experienced trader for a hedge fund, and mastered marketing consulting for a Fortune 100 Company.
His experience in NYC led him to the creation of authenticWEB. Ian co-founded authenticWEB with his wife, Jessica Curry (now Garlic), who worked for Nickelodeon, Disney, and Miramax. authenticWEB is now headquartered in Orlando, Florida.
Ian is known as the go-to video marketing and storytelling expert by businesses and marketers around the world. His ability to anticipate what’s coming next helps his students and clients stay one step ahead.
Whether Ian’s assistance is needed as a marketing mentor, an inspirational coach for others to grow their business, or an active marketer for their business, Ian’s goal is to help businesses thrive through video storytelling.
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