EP70: Capturing the Video Marketing Revolution with Ian Garlic

Today we have Ian Garlic with us! Ian is one of the country’s go-to experts in video marketing and storytelling.  He is the best selling author of three marketing books and has recorded 250 episodes of the Garlic Marketing Show. Created over 10 marketing courses and produce more than 2000 videos for his clients.

Ian founded his business on the idea that everyone has a story.

Today, we are talking all things video marketing, video production, and the different things that Ian is doing with his expertise.

“Video allows you to be there along the way helping someone with multiple stories. If you think of it that way… as a specific person you want to help as opposed to thinking of video as a commercial… it will transform your business.” – Ian

In This Episode:

  • Opportunities with video storytelling;
  • “There isn’t just one story you need to tell” -> what are they?
  • Storytelling Framework;
  • Three parts to a great story;
  • Finding Value in your stories and your client’s stories;
  • Finding motivation in your clients’ successes;
  • Training and teaching Ian’s expertise;
  • Pivot points and opportunities in Ian’s journey;
  • And Much More…

Connect with Ian:

About our Guest:

Ian has over 15 years of experience in Video Marketing. He uses cutting-edge online video marketing to help businesses collect and craft their stories. A Milwaukee native, Ian grew up in Orlando before venturing to the Big Apple where he worked as an agent for a top commercial real estate firm, became an experienced trader for a hedge fund, and mastered marketing consulting for a Fortune 100 Company.

His experience in NYC led him to the creation of authenticWEB. Ian co-founded authenticWEB with his wife, Jessica Curry (now Garlic), who worked for Nickelodeon, Disney, and Miramax. authenticWEB is now headquartered in Orlando, Florida.

Ian is known as the go-to video marketing and storytelling expert by businesses and marketers around the world. His ability to anticipate what’s coming next helps his students and clients stay one step ahead.
Whether Ian’s assistance is needed as a marketing mentor, an inspirational coach for others to grow their business, or an active marketer for their business, Ian’s goal is to help businesses thrive through video storytelling.

How to Connect with Us!

To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project.

Link: https://newwaytolaunch.com

Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.

We offer a training course as well as a done for you service.

To check out the course click here.

Link: https://get.thewebinaragency.com/mini-webinar

Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault.


If you’d like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com

Join our Experts Unleashed facebook group to network with fellow EXPERTS!

Link: https://www.facebook.com/groups/233372473683865


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Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

About the author, Joel Erway

Joel Erway is a digital marketing consultant to 7, 8, and 9-figure clients, sales webinar expert, podcast host, and agency owner. Joel is an expert in helping others monetize their expertise. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. His agency, The Webinar Agency, serves coaches, consultants and small business owners with skillfully crafted sales messages and high-converting sales and lead generation webinars to generate more customers and clients. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. Much like you, Joel’s path to purpose was nonlinear. He pivoted several times throughout his journey, including a risky uproot from an unfulfilling career as an engineer. Eventually, he found alignment in helping others leverage their experience to grow successful businesses. Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one! Check out The Webinar Vault - a compilation of webinar critiques here: http://www.thewebinarvault.com. Along with his webinar and funnel creation courses: The Webinar Accelerator: https://jointhewebinaraccelerator.com/retail and the Mini-Webinar Accelerator: https://get.thewebinaragency.com/Mini-Webinar. Joel also offers guidance with his 80/20 principle and his Webinar Super Success Summit: https://soldwithwebinars.com/webinar-success.
Check out our Facebook Groups to stay connected: Sold With Webinars & Experts Unleashed.

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