EP63: Licensing your Ideas with Inventions with Bob Serling

I’ve got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale.  They only pay me for what they sell, and I can potentially make a lot more money.

– Bob

Listen here…

Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.

Bob is an inventor and has been involved in marketing and license for 30+ years.  He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.

In this Episode:

  • Bob’s professional and entrepreneurial journey;
  • How to take the concept of licensing and make it work for you;
  • How inventions play into Bob’s business and how to make them part of yours;
  • Bob’s unique approach;
  • “Once you have done one product in one industry it is easy to see it in another…” – Bob
  • Benefit of seeing and seizing an opportunity;
  • “How can I come up with ideas?”
  • Understanding the markets and how to research effectively;
  • And much more…

Connect with Bob:

About OurGuest :

Bob Serling is a 30-year marketing and licensing veteran and the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results. 

Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.

He’s perhaps best known for having pioneered the process of Reverse Inventing which shifts the focus of the inventing process from patents and prototypes to the more practical approach of proving that customers are eager to buy your product above all else. 

Your audience can Bob’s free 5-part training on The New Rules of Inventing here:


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About the author, Joel Erway

Joel Erway is a digital marketing consultant to 7, 8, and 9-figure clients, sales webinar expert, podcast host, and agency owner. Joel is an expert in helping others monetize their expertise. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. His agency, The Webinar Agency, serves coaches, consultants and small business owners with skillfully crafted sales messages and high-converting sales and lead generation webinars to generate more customers and clients. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. Much like you, Joel’s path to purpose was nonlinear. He pivoted several times throughout his journey, including a risky uproot from an unfulfilling career as an engineer. Eventually, he found alignment in helping others leverage their experience to grow successful businesses. Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one! Check out The Webinar Vault - a compilation of webinar critiques here: http://www.thewebinarvault.com. Along with his webinar and funnel creation courses: The Webinar Accelerator: https://jointhewebinaraccelerator.com/retail and the Mini-Webinar Accelerator: https://get.thewebinaragency.com/Mini-Webinar. Joel also offers guidance with his 80/20 principle and his Webinar Super Success Summit: https://soldwithwebinars.com/webinar-success.
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