EP: 67 Redefining Branding with Des Dobreva

To me, “branding” is two things: identity and perception. It’s about who you are or who your business is…. think of your business as a living entity… and how your audience perceives it. These two things have to match. – Des

Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She’s worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands.  She creates innovation instead of following footsteps.

In This Episode:

  • Defining “Branding”: identity and perception;
  • Know your origin story and build authority through emotional connection;
  • Importance of your origin story and messaging;
  • Connecting your origin story to your audience;
  • Digging into: Identity and Perception;
  • Examples of perception vs. reality and updating your origin story;
  • Des’s origin story and rebranding;
  • Big shifts in Des’s story;
  • What is the purpose of branding; focus on brand loyalty and recurring customers.

Connect with Des:

About our Guest:

Referred to as “The Branding Queen”, Desislava Dobreva is an award-winning Brand Strategist, TEDx speaker and published author. She’s worked with businesses from over 30 industries in the most competitive markets in the world and helped them increase their revenue by building and scaling profitable brands. Desislava is recognized for her unconventional approach to branding because she dives deep into the psychology and neuroscience behind building a successful brand and creates innovation instead of following footsteps.

How to Connect with Us!

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About the author, Joel Erway

Joel Erway is a digital marketing consultant to 7, 8, and 9-figure clients, sales webinar expert, podcast host, and agency owner. Joel is an expert in helping others monetize their expertise. Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses. His agency, The Webinar Agency, serves coaches, consultants and small business owners with skillfully crafted sales messages and high-converting sales and lead generation webinars to generate more customers and clients. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone. Much like you, Joel’s path to purpose was nonlinear. He pivoted several times throughout his journey, including a risky uproot from an unfulfilling career as an engineer. Eventually, he found alignment in helping others leverage their experience to grow successful businesses. Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one! Check out The Webinar Vault - a compilation of webinar critiques here: http://www.thewebinarvault.com. Along with his webinar and funnel creation courses: The Webinar Accelerator: https://jointhewebinaraccelerator.com/retail and the Mini-Webinar Accelerator: https://get.thewebinaragency.com/Mini-Webinar. Joel also offers guidance with his 80/20 principle and his Webinar Super Success Summit: https://soldwithwebinars.com/webinar-success.
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